To show moviegoers what the active safety features in Chevrolet cars could do for
them, we shot a trailer for a horror film, with Sam Raimi, where shouts coming from the audience actually saved the character on screen.
To further the illusion that this was all for a real movie, we placed posters
for our film in theaters alongside those for real coming attractions
![](https://johnfiebke.com/wp-content/uploads/2024/03/Cinema_Poster-1.jpeg)
Press
![](https://johnfiebke.com/wp-content/uploads/2024/03/Cinema_press-1.jpeg)
Case study