This was a project I worked on with FCB’s office in Delhi as Head of Copy out of Chicago. They had a wonderful idea that needed help in overall copy direction around how the story would unfold and be told.
The Nominate Me Selfie addressed the issue of female underrepresentation in Indian State Parliaments head on. Volunteers from over 140 NGOs went door to door in 45,000 villages and mobilized female party workers to send their personalized selfie resumes–citing their credentials–directly to party leaders over WhatsApp, in a large-scale, coordinated moment. These women asking for their due triggered a massive response by the male party leaders who couldn't ignore the groundswell and nominated a record number of women to contest state elections, leading to a 25% increase in elected women.
