CITY OF CHICAGO - Boards of Change - FCB - Cannes Lions
During the civil unrest that erupted after the murder of George Floyd, many buildings and stores in Chicago barricaded their windows with plywood boards. It wasn’t long before those plain plywood boards became canvases for underrepresented communities to voice their frustrations, hopes and cries for change. The most striking of those plywood boards—seen by many as symbols of destruction—were transformed into tools to take concrete action: voting booths.
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