Cannes Bronze Lion
We live in toxic times. The simple act of just being nice to each other has been
replaced with just going straight for the insult. It’s my way, or you’re any number of
four letter descriptors.
Why does it have to be like that?
Well, sometimes in this business you get the chance to share your own thoughts on the world via an execution that is, at the same time, perfectly in tune with the
essence of what a product is. Lifesavers is a little, sweet, reminder of a world that’s different from the one we find ourselves in. A world where it is, and was, good to be
sweet.
